Latest Blogs

Beyond the Great Retirement

Public First has published a new report with Phoenix Insights on ‘Beyond the Great Retirement: Understanding and tackling economic inactivity amongst the over 50s’. You can access the report here. This research follows a previous briefing note on ‘What is driving the Great Retirement?’ which included an analysis of available

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A crisis of imagination

Meaningful behavioural change will only happen if a sustainable, resilient future feels tangible – and brands have an important role to play As the planet hurtles towards 1.5C, public buy-in to sustainable activities is absolutely vital to meet net zero targets and reduce the impact of carbon emissions. In polling

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So, you’re wondering about manifestos?

Public First have recently run two events for clients and friends about how manifestos get made, and how you might want to make arguments to political parties. We thought it was worth offering some highlights.  For most organisations, the detail of policy matters. They (rightly) care about what governments do;

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Empowering SMEs in the United States to embrace digital tools

There is a general consensus that digitisation is symbiotic with growth. Our latest research, conducted on behalf of Intuit, confirms that businesses using a five or more digital tools are significantly more likely to report an increase in revenue. And yet, small and medium enterprises (SMEs) remain sceptical about what

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